1. Introduction

 

This Privacy Disclosure (“Disclosure”) explains how Rebecca Creek Retrievers LLC (the “Company,” “we,” “us,” or “our”) collect, use, share, and protect personal and non-personal information when you visit our website or use our mobile application (collectively, the “Services”). These disclosures specifically address our use of Google Analytics 4 (“GA4”), Advertising Features, and the User-ID functionality.

 

By using our Services, you acknowledge that you have read and understood this Disclosure. If you do not agree, please discontinue your use of our Services.

 

2. Data Collection & Processing

 

2.1 Information You Provide

• Account Creation & Forms: When you sign up for an account, fill out forms, or submit inquiries, we collect personal information such as your name, email address, and other information you choose to provide.

• Communications: If you contact us via email, chat, or phone, we collect any personal information you share during those communications.

 

2.2 Automated Information Collection

• Cookies & Similar Technologies: We use cookies, pixels, and local storage to collect and store information about how you interact with our Services. This includes pages viewed, links clicked, and session data.

• Google Analytics 4: We use GA4 to gather usage data about how visitors use our Services. GA4 automatically collects data such as IP addresses, device identifiers, browser type, geographic location, and site navigation paths.

• GA4 Advertising Features: We have enabled Advertising Features, including Remarketing, Google Signals, and Demographics and Interest Reporting. These features allow us to collect demographic (e.g., age, gender) and interest information, and enable us to show you tailored advertisements on Google’s advertising network or partner websites.

 

3. User-ID & Association of Data

 

We utilize GA4’s User-ID functionality. This feature allows us to:

• Associate Engagement Data: Link user interactions from different sessions and devices to a single, consistent user ID (e.g., your account or login credentials).

• Integrate User-Provided Data: If you are logged in or if you voluntarily provide personal information, that data may be connected to your user ID for analytics and personalization purposes.

 

Important: We do not upload personally identifiable information (PII) in violation of Google Analytics policies. Any personal data collected is managed and processed in compliance with this Disclosure, applicable laws, and Google’s User-ID Policy.

 

4. How We Use Your Information

 

We process the information collected for the following purposes:

1. Analytics & Performance

   • To measure visitor activity, improve site functionality, and optimize user experience.

   • To analyze the flow of traffic and usage patterns, enabling us to manage and enhance our Services.

2. Advertising & Remarketing

   • To create remarketing lists based on your activity and interests, enabling us (and our third-party partners) to show you relevant ads on the Google Display Network or other integrated platforms.

   • To monitor the effectiveness of marketing campaigns.

3. Personalization

   • If you consent, we may personalize certain experiences or recommend content based on your previous activities or stated preferences.

4. Legal Obligations & Protection

   • To comply with applicable legal requirements, protect our rights, and ensure the security and integrity of our Services.

 

5. Legal Bases for Processing (Where Applicable)

 

If required by law (e.g., in the European Economic Area), we rely on one or more of the following legal bases to process your data:

• Consent: You have given us permission to use your data for specific purposes (e.g., accepting cookies for analytics/advertising).

• Legitimate Interests: Our legitimate interests in analyzing usage data, improving our Services, and tailoring content/ads, balanced against your rights and interests.

 

6. Your Rights & Choices

 

Depending on your jurisdiction, you may have specific rights regarding your personal information. These may include:

• Access: Request access to the personal information we hold about you.

• Rectification: Request corrections to any incorrect or incomplete personal information.

• Erasure (Right to be Forgotten): Request the deletion of your personal data, subject to legal exceptions.

• Restriction/Objection: Restrict or object to our processing of your personal data, especially for direct marketing purposes.

• Data Portability: Obtain a copy of your personal data in a structured, machine-readable format.

• Withdraw Consent: Where we rely on consent, you may withdraw it at any time; this will not affect the lawfulness of processing prior to withdrawal.

 

To exercise these rights, please contact us using the Contact Information provided at the end of this Disclosure.

 

7. Opt-Out & Controls

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1. Google Analytics Opt-out:

   • You can install the Google Analytics Opt-out Browser Add-on to prevent GA4 from collecting data about your visits.

2. Ad Personalization Settings:

   • You can manage how Google uses collected data for advertising by visiting your Google Ads Settings.

3. Cookie Settings:

   • Most web browsers allow you to manage cookies. You can set your browser to refuse cookies or to delete them at any time. Some features of our Services may not work properly if you block cookies.

4. Do Not Track:

   • Some browsers have a “Do Not Track” feature. We currently do not respond to “Do Not Track” signals due to lack of a universal industry standard.

 

8. Data Retention

 

We only retain your personal data for as long as necessary to fulfill the purposes described in this Disclosure or for the period required by law. We may retain aggregated or anonymized data indefinitely for analytics and research purposes.

 

9. Data Sharing & Disclosures

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• Service Providers: We may share aggregated data and anonymized user identifiers with Google to enable GA4 functionalities and advertising integrations.

• Legal Requirements: We may disclose your information if required to do so by law, or if we believe in good faith that such action is necessary to:

• Comply with a legal obligation, process, or request;

• Protect our rights, property, or safety and that of our users or the public.

 

10. Data Security

 

We implement reasonable safeguards, including administrative, technical, and physical measures, designed to protect your information against accidental or unlawful destruction, loss, alteration, and unauthorized disclosure or access.

 

11. International Data Transfers

 

If we transfer your personal data outside the country of your residence, we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses or other legally recognized mechanisms, to protect your data.

 

12. Updates to This Disclosure

 

We may update this Disclosure from time to time to reflect changes in our data practices or for legal, technical, or regulatory reasons. Any changes will be posted here, and the “Last Updated” date will be revised accordingly. We encourage you to review this Disclosure periodically to stay informed about our privacy practices.

 

13. Contact Information

 

If you have any questions or concerns about this Disclosure, our data practices, or wish to exercise any of your rights, please contact us at: liza@rebeccacreekretrievers.com